Fresh Brands Introduces Fresh Asphalt™ — The Premium Asphalt Sealer Contractors Will Want in 2026
The Premium Asphalt Sealer Contractors Will Want in 2026

When Fresh Brands launched Fresh Roof™, it reshaped the roofing industry with GreenSoy™ Technology and a science-backed approach to real restoration. Now, the same company that brought you the #1 asphalt-shingle rejuvenation system is expanding once again—this time into the ground you drive and walk on every day.
Fresh Brands is officially introducing Fresh Asphalt™, a next-generation asphalt sealer designed for contractors who want a premium product that performs better, lasts longer, and stands out from every “black paint” sealer on the market.
And yes contractor enrollment is now open.
Why Fresh Asphalt™ Was Created
Fresh Brands’ founder, the creator of Fresh Roof™, saw a major gap in the asphalt maintenance market. Homeowners and property managers kept complaining that most sealers:
- Wash off quickly
- Fade to gray
- Make asphalt slick
- Crack after one season
- Only act as paint instead of real protection
Fresh Asphalt™ was engineered to solve all of those problems with a high-performance, restoration-based formula that brings life back into aging asphalt—just like Fresh Roof does for shingles.
The Benefits of Fresh Asphalt™
1. Seals Out Water & Prevents Damage
Water is the #1 enemy of asphalt. Once moisture gets below the surface, it expands and contracts, leading to cracking, warping, and costly repairs.
Fresh Asphalt forms a tight, durable water-seal that blocks moisture intrusion and helps protect the base layer beneath the surface.
2. Restores a Deep, Fresh-Black Finish
Most sealers look great for a week and then fade. Fresh Asphalt™ uses a premium blackening formula that:
- Restores the rich, dark-black color
- Enhances curb appeal instantly
- Maintains its color longer than traditional sealers
Your customers will see a dramatic difference immediately and it stays that way.
3. Rebuilds the Top Layer to Reduce Future Cracking
Over time, asphalt dries out, becomes brittle, and forms small surface cracks. Fresh Asphalt™ penetrates and revitalizes the top layer, giving it flexibility and durability again.
This helps:
- Extend the life of driveways
- Reduce cracking
- Strengthen the surface
- Improve long-term performance
Fresh Asphalt is not “paint.” It’s a true restoration sealer designed to protect and rebuild.
Why Contractors Are Joining Now
Fresh Brands is known for helping contractors grow fast just look at the success of Fresh Roof dealers across North America.
Fresh Asphalt offers contractors:
- High profit margins
- Fast application process
- Low equipment cost
- Huge market demand (every home & business has asphalt)
- Marketing, training & support provided
- Brand recognition tied to Fresh Roof
Whether you already offer roof rejuvenation or you’re just looking to add a new service with massive upside, Fresh Asphalt™ is a perfect fit.
How to Become a Fresh Asphalt™ Contractor
It’s simple.
Fresh Brands is currently accepting its first wave of asphalt sealing contractors for 2026, and early adopters will be given:
- Exclusive onboarding pricing
- Access to marketing materials
- Training videos
- Sales scripts
- Official Fresh Asphalt™ branding
- Priority lead routing in select territories
Contractors can apply at www.freshasphalt.com or by contacting the Fresh Brands team directly.
A New Era of Asphalt Care Starts Now
Fresh Brands changed roofing with Fresh Roof™, and now they’re raising the standard again with Fresh Asphalt™ a sealer that actually performs, actually protects, and actually lasts.
If you’re a contractor ready to offer something better than the tired, outdated, watered-down sealers on the market, now is the time.
Join the launch of Fresh Asphalt™ and become part of the next breakthrough in exterior restoration.























