Introducing Fresh Asphalt: The Sealer That Goes Beyond the Surface
Introducing Fresh Asphalt: The Sealer That Goes Beyond the Surface
We’re proud to announce the official launch of Fresh Asphalt, a next-generation asphalt rejuvenation product from the innovators at Fresh Brands — the same company behind Fresh Roof, one of the most trusted names in roof restoration.
If your driveway, parking lot, or road is starting to fade, crack, or show signs of wear, Fresh Asphalt is here to change the game.
What Makes Fresh Asphalt Different?
Most asphalt sealers are just that — surface-level sealers that temporarily darken the pavement and wear off within months. Fresh Asphalt is something else entirely.
It’s not a topcoat. It’s a deep-penetrating rejuvenator that restores flexibility and revitalizes the very binder that holds your pavement together. With a powerful, plant-based formula, Fresh Asphalt soaks into the surface, replenishing essential oils, improving flexibility, and extending the lifespan of your asphalt.
Backed by Real Science, Not Hype
Fresh Asphalt isn’t just new — it’s lab-tested and performance-proven. In third-party testing, it demonstrated:
- Up to 89% reduction in G* (a measure of stiffness in asphalt binder)
- Improved low-temperature performance — reducing cracking risks
- Significant color restoration, giving pavement a deep, rich black look
- Enhanced binder flexibility to resist oxidation and extend life
These aren’t surface improvements — they’re structural ones. And they matter.
Eco-Friendly and Contractor-Approved
Like everything from Fresh Brands, Fresh Asphalt was built with sustainability in mind. It uses an eco-safe formula made from renewable ingredients — safe for your property, your crew, and the environment.
And because Fresh Asphalt is fast to apply and designed for high-margin service work, it’s also a smart choice for contractors, property managers, and municipalities looking to do more with less.
Why We Created Fresh Asphalt
After seeing how Fresh Roof transformed the roofing industry by extending the life of asphalt shingles, our team asked:
"Why can’t we do the same for roads, driveways, and parking lots?"
The answer? We can. And now we have.
Fresh Asphalt brings the same restoration-first philosophy to pavement maintenance — helping property owners get more out of what they already have, with less waste, less cost, and better long-term performance.
Join the Movement — Fresh Asphalt is Now Available
Fresh Asphalt is now available to certified dealers and contractors across the U.S. If you're ready to offer something better than basic sealcoating — something that actually improves pavement from within — this is your opportunity.
Learn More at www.FreshAsphalt.com





